|
Lawyers face a unique challenge on the Internet. Your services are often
very personal and emotional. Many people go and see you due to circumstances
that might not be pleasant.
We think a
lawyer web site should be emotionally charged, quickly addressing the problems
potential clients might have. Elder Law attorneys might
comment on the home page about the potential for financial ruin due to
disability if proper planning is ignored.
As with
any marketing driven web site, a lawyer's site needs to be easy to work
with. No annoying banners, scrolling text or large graphics. People
should be able to get the answers they need FAST without having to look
too far.
A web site
is a one-to-one marketing medium. NOT a mass market advertising vehicle.
You would talk on the web site as you would if you were face to face
with a client. You want them to feel comfortable browsing and
learning on the site.
Direct
your verbiage towards potential clients needing your services.
In general, what
makes a site persuasive?
-
Persuasive
sites provide answers, entertainment and useful information.
-
Persuasive sites have a format that is appealing to the eye and easy to
navigate.
-
Persuasive sites will entice people to return.
-
Persuasive
sites won't irritate visitors with unrelated banners, graphics and other
distractions.
-
Persuasive sites will implement persuasion strategies to influence people
to act, willingly, without any 'hard sell'.
That's where we come in, we can help you turn your site into a persuasive
one.
People
react to good sites.
They come back because they like going there.
Lawyer Marketing Tips
|
