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Workshop -
Web Sites That Work
Using Influence And
Persuasion Strategies To Add Punch To Your Site
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Have you ever wondered why some web sites produce
lots of prospects and new clients, but
most sites do not? Are you happy with
your results?
Customized Seminars, Workshops and Keynotes
The
Washington Chamber of Commerce Executives
recommends
Ingvar
and his unique style of teaching to any
organization. Bob Green, WCCE
Administrator
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Here's a chance to learn exactly what to do to make your site a
compelling one, a site where people visit and stay - and respond
to your offer. In today's challenging environment where dot
com companies are failing in droves - you need to work smarter.
The presentation is researched and customized to address specific needs
of law firms. Ingvar has developed several law firm web sites and draws
from 30 years experience in marketing professional services.
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Thank you for
delivering an informative and entertaining presentation to the SMPS
group. I appreciated your direct and to the point approach
that allowed us more time to learn from your years of experience.
Your research findings were very interesting, and useful. Many
of your suggestions matched what I have suggested in-house and was
an encouragement to me. Nola Coston, Casne Engineering, Inc. |
Designed
for: Any law firm
wanting better results from their web site.
This is a practical, no hype, just the facts
session based on years of research and personal experiences. Successes
and failures. Lots of failures. He has tried it all. You will learn what works and what
doesn't on the web
This
is your
chance to get an edge on your
competitors.
What
makes people buy on the Web?
An award winning web
site? Top listings on search engines? Cheap stuff? Nope. None of
that actually makes the visitor BUY. You can have 10,000
visitors coming to your cool web site and still have no buyers.
It happens more often than you think. I know because I work with
some of those webmasters. Here's the bottom line: people buy
because they are influenced and persuaded to buy.
The purpose of this workshop is to share with you the non-HTML
aspects of web design. Learn to use little known PERSUASION
FACTORS to make a site compelling.
We will discuss what makes people
buy from a web site. What emotional factors come into play? Why
do some sites attract visitors like flies, and others gather
cyberdust?
- Discover the single most
important reason people do anything on the web
- Use TOP psychological
influence strategies to increase response rate
- How to build credibility so
visitors trust you
- Most web sites fail to retain
visitors for more than 5 seconds – learn how to make your
site stick
- How you can use simple, but
seldom used design strategies that will create a big
"WANT" feeling
- Avoid the TOP TEN mistakes
most web designers make
Bonus:
A frank discussion on how to get visitors to your site. What
works and what does not.
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Your
seminar leader is Ingvar Grimsmo. Ingvar has over 30 years
experience in business. He has worked in senior marketing/sales
positions for companies such as NCR, Wang and 3M. For the past
12 years, Ingvar has been a consultant to businesses and
government organizations. Recently he has been exploring the e-commerce explosion. By researching thousands of sites,
good and bad he has developed a matrix of factors that excellent
and profitable sites use to attract and keep visitors. He has
documented his failures and successes and shares them in an
entertaining way. |
Ingvar is a dynamic and
entertaining speaker. Seminar attendees particularly enjoy the
interaction he is known to create between participants
Comments From Recent Workshops
It's obvious your message really
hit their mark. You presented in a clear, no-nonsense style that
really connected with the audience who, in turn connected with
you through their questions.
Robert J. Noon,
Executive Director - The Vancouver Board Of Trade.
Thank you so much for speaking at
the Small Business Conference. We are very appreciative of your
support and involvement with the SBDC and you truly helped make
this event a success! We had over 2,000 attendees overall, and
the feedback from your seminars was great - good job.
Tom Dorr, Megan Watt - Small Business
Development Center - Western Washington University
Excellent presentation today -
you did a super job. You accomplished what you set out to do -
you answered the question "how can I help you?" The
problem solvers will always be winners. Once again, thank you
for a host of great ideas. Iain
Wyder - Pilgrim's Estate Consultants
- Ingvar is a very
authentic person. I liked the interaction with participants.
- I want to know
more. It was interesting from beginning to end.
- Ingvar was
honest, believable, realistic. He provided real information,
no hype.
- I liked the
simple, day to day examples used to convey the material.
- Ingvar is
dynamic, interesting and shows a depth and breadth of
knowledge.
- He brings a lot
of experience to the subject.
- Very
informative, inspiring, motivating.
- A lot of
information in a short amount of time.
- Quality
information I can take away and use immediately.
- Ingvar's
enthusiasm toward the subject made me pay attention.
- Great
information, I liked the informal presentation.
- Interesting
perspective on the way people think.
- Very open and
relaxed. I felt welcome and enjoyed the informal setting.
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Copyright 2008
Influence Strategies - All rights reserved.
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