SearchEngine Marketing - Site key word
selection.
You can't expect to compete with 22,000,000
others on generic keywords. ("Criminal lawyer"). Although, as
illustrated above - it is possible. You need to be more
specific. "Criminal Defense Lawyer San Francisco" has about
3,100,000 results. Better.
WebSite SEO Optimization.
There are a number of methods to optimize a
site. The title heading, keyword metatags etc. Most of these are
fairly well know to designers. The hard part is to use the key
words in normal, marketing text. It's not as easy as it sounds.
Simple phrases throw off the site focus in an instant. If you
want rankings - the content has to be razor sharp.
Links from
other sites.
This is now NUMBER ONE
search engine ranking factor. Here's
the secret: the links need to be from different IP addresses AND
from ranked and related sites. No use having simple links from
non-related sites. Goggle et al are too smart for that. AND, the
link has to be formatted in a certain way. Your keywords should
be in the link text.
You put all of
this together - you will get high search engine rankings.
How do we make
our client site work? We have several RANKED and
lawyer-related sites. We are adding about 20 new sites with
different IP addresses Q1 2008. We will then have the ability to
provide dozens of valid links to a client's site. We also use
all our knowledge to design the site for SE spiders. In other
words, we give the spiders what they want.
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