Some of the top law firms you see listed in Google and other search engines have a secret. They have dozens of mini-sites that are targeted to each of the firm's practice areas.

One of the problems we run into are law firms with multiple practice areas. The sites might be full of great content on dozens of practice areas. But nowhere to be found in search engines no matter what you search for.

The reason is simply that SEs don't know what the site is all about. There are too many keywords, so none of them are taken seriously. In other words - the SE is confused and degrade the site.

Solution.

Set up mini-sites with very specific practice area as the key words. For example:

http://www.newjerseytaxappeallawyer.com/

This is one of many practice areas for a NJ law firm. The focus is on NJ tax appeal only. And the content is useful information - and less about the lawfirm itself. Links are provided to the main site, but often the visitor will contact the lawfirm directly for that practice area site.

It works.